It’s almost rodeo time in Las Vegas! Here’s where you can find us.
Get to know Shane Holman — the brains behind the boot styles you see at Ariat season after season.
Let's get ready for the toughest sport on dirt.
Ariat is honored to partner with organizations that share our values and extend our ability to help others in need.
Central Florida is horse country (and it's also the location of our fourth brand shop). We’ve put together a local guide to help you plan your next visit in Ocala.
Get to know the most decorated PRCA Cowboy in history with 26 world champion titles.
Goes with everything. Up for anything. No wonder Wexford is everyone's favorite go-to.
Hispanic Heritage Month kicks off this year on September 15. In celebration, we’re spotlighting Mexico’s traditional horsemen, the charros.
Meet women who've pioneered and persevered.
In this episode of "So They Say," we spoke to Keyshawn Whitehorse, Ryan Dirteater, and Najiah Knight to learn how their Native American heritage has influenced their sport.
Find out why these pieces are our athletes favorites for summer riding gear.
In this episode of "So They Say," Kate Harrison sits down with Brianna Noble (Mulatto Meadows) and Randy Savvy (Compton Cowboys).
John offers advice to riders on how to spot an ideal hunter, techniques to enhance your “eye," and explains how to not only achieve, but maintain success.
Kent Rollins is a cowboy, a cook, a storyteller, and a humorist. Just don’t call him a chef, because he doesn't like to get "full on fancy".
Their parents are the world's best rodeo athletes, and these kids are carrying on the legacy. Hear in their own words what it's like being a young competitor.
National Day of the Cowboy was founded in 2005 and falls on the fourth Saturday in July. It was founded to recognize the stoic, hardworking symbol of the American West.
“Secretariat ran flat into legend, started running right out of the gate and never stopped…” – William Nack for Sports Illustrated
In this episode of ‘So They Say”, Kate Harrison sits down with Kaycee Feild, 5X World Champion Bareback Rider and father of three.
Are cowboy boots waterproof? The answer is yes and no. Ariat is here to shed some light on which types of cowboy boots are waterproof. Learn more here.
What are the Best Cowboy Boots for High Arches? The best cowboy boots for high arches have engineered foot support technology for max support. Learn more here.
The options for stylish cowboy boot outfits seem limitless—and even a little overwhelming. Learn more here on how to create stunning outfits with cowboy boots.
In this episode of ‘So They Say”, Kate Harrison sits down with Jackie Hobbs-Crawford, 20X WPRA World Champion Breakaway Roper and mom of three.
Find the best cowboy boots for wide feet. Our guide makes the search for both men's and women's wide cowboy boots a whole lot easier. Learn more here.
Authentic, trustworthy, determined, passionate. Ask any of the world’s best cowboys and these are the words you hear again and again as they describe Kendra Santos.
There’s nothing like that perfect pair of boots that look great and feel great.
Not sure what to wear to a country concert? Then check out our country music concert style guide for women. Get ideas for your next country concert outfit.
At Ariat, we value our deep connections with the outdoors – from the materials we use in our products to the members of our community who spend their days outside.
We're thrilled to introduce the first pull-on boots for cowboys, ranchers, and riders with limb loss or foot complications.
What are roper boots? Roper boots are a Western boot variant built for different purposes than the traditional cowboy boot. Learn more about ropers here.
When thinking about what to wear with cowboy boots, modern boot styles, colors, and design present ample options for all tastes and personalities.
To develop our new women’s work collection, we fit and tested on women who farm, ranch, and build, making hundreds of small changes along the way to give women work clothing made for how women move.
One big question our customers have is whether to go with a square toe vs. pointed toe cowboy boot. Don’t worry, we’ll help you find the right toe shape!
Four-time Olympian and United States Equestrian Beezie Madden leads a masterclass series for riders of every level.
In celebration of International Women’s Day, we recently spoke with a number of the incredible women in our Ariat family about what it means to be a leader and how, like Beth, they are blazing new trails.
Our newest brand shop officially opens at Fifth and Broadway in Nashville.
The Roper vs the Cowboy Boot - What's the difference between a roper boot and a cowboy boot? While very similar, there are key differences in style and design.
Cowboy boot styles span many shapes, sizes, and materials for all personalities and occasions. Styles range from traditional to dress boots to work boots.
From breaking in to cleaning, cowboy boot care can be a simple process—and even become a ritual. Learn more here on how to care for cowboy boots.
With so many different boots and jean styles available, it can be hard to know how to wear cowboy boots and jeans. These ideas will get you on the right track.
Black Cowboys have inspired much of what we have come to know about cowboy and Western culture today.
We hear it all the time: Should you wear jeans tucked into cowboy boots? The answer is more complicated than just yes or no.
Check out our interview with 4x Olympian and US Equestrian, Beezie Madden.
Connection to the land, respect for animals, and love for family.
Director of Design Hollin Norwood’s Creative Spirit Drove Him to a Love of Leather. A craftsman at his core, Hollin isn’t afraid to get his hands dirty when sourcing the best possible raw materials for Ariat’s diverse collection of boots.
Welcome, Brianna Noble, to the Ariat Family! The lifelong equestrian and founder of non-profit, Humble, is on a mission to make horseback riding accessible to all.
What are muck boots? Muck boots are used for a variety of purposes and are designed to keep your feet dry & clean when outdoors. Learn about muck boots here.
This video and how-to guide shows you how to clean leather riding boots to keep your riding boots in condition for a long time to come.
How to fit half chaps- To ensure your new half chaps fit perfectly, follow these instructions for measuring and finding your size.
Learn how to fit cowgirl boots and find the perfect size. In this how-to, you'll find out how cowgirl boots should fit and which toe shape you should choose.
Join us with 2020 PBR World Champion and Ariat Athlete, José Vitor Leme, as he shares his beginnings, motivations, what it takes to compete with the best, and his recent world title.
Going western with your wedding? Learn more about pairing a wedding dress with cowboy boots and finding the right cowboy boots to wear with your wedding dress.
The 19-time WPRA World Champion will compete in the Breakaway Roping World Championship.
This holiday season, we are thankful for our family, friends and Ariat community, and wish you a happy, healthy holiday.
Follow these easy steps to polish leather boots and make them look like new again. Read this and other boot care guides from Ariat Two24.
If you’ve been waiting to get in on the sneaker game, now’s your chance.
Did you know you can take this classic style from day to night?
In this special Veteran’s Day So They Say episode, we sit down with Jake Wood, Co-Founder and CEO of Team Rubicon to learn about how the organization got started, the active role the group has taken in response to the COVID-19 pandemic, and give a special thank you to Veterans.
Bison leather is one of the toughest, best looking leathers available. Learn why bison leather is great and meet our favorite bison leather boots.
Suede is an amazingly stylish material, but keeping it clean? Learn how to clean suede boots and shoes with these surefire DIY techniques.
Learn how to fix scuffed leather boots with our step-by-step guide and bring your boots back to life.
In Episode 6, join us for a deep dive into denim with our head of denim design, Jen Shaw. She'll share insights on the denim design process, finding inspiration, and the importance innovation plays in creating your favorite jeans.
Boot care is essential for getting maximum performance and life out of your boots. We've put together this comprehensive guide to show you how to clean cowboy boots properly, along with some extra tips and hacks for cleaning leather cowboy boots.
How to fit tall riding boots- For optimal function and appearance, tall riding boots should fit snug, which means finding the perfect fit for you.
Wondering how to fit cowboy boots or how your cowboy boots should fit? Get our step-by-steps here and learn more on how to fit your next pair of cowboy boots.
“Streets raised us. Horses saved us” -Randy Hook, Executive Director of Compton Cowboys
Your Heart. Your Grit. Your Determination. See how Ariat Athletes BRING IT every day.
In Episode 5, we are pleased to welcome Grammy-nominated country singer, Ashley McBryde.
In Episode 4, we are pleased to welcome Randy Savvy of the Compton Cowboys. Join us as we talk community, legacy, and sharing the tradition of horsemanship with future generations.
In Episode 3, don’t miss our interview with 25x World Champion All-Around Cowboy, Trevor Brazile. We will discuss family, horses, heroes, and which rodeo moments meant the most.
In Episode 2, meet special guests the Diesel Brothers.
First up in Kate’s interview seat is Ariat CEO and co-founder, Beth Cross, who talks about her lifelong love of horses, Ariat’s founding, and her vision for the future.
We are excited to introduce "So They Say," our new online series on Facebook LIVE and welcome Kate Harrison as our host. Throughout this series, Kate will sit down with storytellers from every walk of life from our athletes, partners, employees, and many more.
To the farmers and ranchers who feed us, the tradesmen and women who keep us running, the industrial professionals who help us feel safe and power our homes, the healthcare workers and civil servants who keep us healthy and protect us, we celebrate you.