Headed to the arena. Boot up in the best.

Keep the elements out and the warmth in. ­

Incredibly comfortable, amazingly tough gear.

Rider-tested, unparalleled performance technology.

Ariat’s amazing athletes Bring It every day—both in the arena and in life.

Our new Nashville store features one-of-a kind art created by local artisans.

Ariat partners with Team Rubicon for disaster relief. Learn more about our Giving programs.

We are linked in name and spirit to legendary racehorse, Secretariat. Our heritage and values shape our culture.

Our design teams use the most innovative, most durable and highest quality materials to make the best boots—bar none.

We grow more sustainable every season in our materials and manufacturing processes.